Are you ready to retire? When can you retire? My retirement site helps you answer these questions

Dec 22, 2008

Sun Life Financial wins prize for interactive and informative site at
    Investor Education AwardsTORONTO, Dec. 22 /CNW/ - Sun Life Financial's My retirement website,
www.sunlife.ca/MyRetirement, has won an award at the Investor Education Awards
held by the Investment Funds Institute of Canada (IFIC). The website, designed
specifically to meet the needs of Canadian baby boomers, uses clear and simple
language along with interactive tools and calculators to help Canadians plan
for retirement.
    "We are very pleased to be recognized by IFIC for the work we've done in
developing the My retirement website. This award affirms our commitment to
hearing the needs of our customers, then developing solutions that meet those
needs," said Kevin Strain, Senior Vice-President, Individual Insurance and
Investments, Sun Life Financial. "We know from our customers that there is
uncertainty surrounding how much money is needed in retirement and the various
sources from which that money will be drawn. The information on My retirement
helps dispel common myths and provides insight on issues that are important to
baby boomers as they get older."
    The Investor Education Awards recognize industry-produced educational
resources that lead investors to a better understanding of mutual funds,
financial planning or investing. The judges, comprised of prominent members of
the investment community, praised the My retirement site for the interaction
and information available to users.
    This award builds on the success of Sun Life's award-winning website My
financial plan, www.sunlife.ca/MyFinancialPlan. The site was recently
recognized with an Award of Excellence by the Insurance and Financial
Communicators Association for its style, layout, content and navigation, and
overall usability.
    "Our websites help inform Canadians of all ages about the importance of
holistic financial planning," said Strain. "Education along with working with
a financial advisor is key to developing a plan that not only focuses on
investment solutions but considers life and health insurance. Our innovative
wealth, life and health products are the driving force behind Sun Life
Financial's mission: to help Canadians achieve lifetime financial security."

    About Sun Life Financial

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
September 30, 2008, the Sun Life Financial group of companies had total assets
under management of CDN$389 billion. Sun Life Financial Inc. trades on the
Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under
ticker symbol SLF.




For further information:

For further information: Krista Wilson Manager, External Communications,
Sun Life Financial Canada, (519) 888-3900 x 4896 krista.wilson@sunlife.com