Media Advisory - Sun Life Financial Canada President, Dean Connor, to addressthe Economic Club of Canada

TORONTO, Dec. 8 /CNW/ - Dean Connor, President, Sun Life Financial Canada, will share his perspectives on how to solve the critical shortfall in retirement savings.

His presentation, entitled 'Nudges or Shoves - Practical Approaches to Improving Retirement Savings in Canada' will consider how some simple legislative changes, coupled with the power of behavioural economics, can narrow the retirement savings plan coverage gap.

Date:      Thursday, December 10, 2009

    Time:      11:45 a.m. - 1:30 p.m. (EST)

    Location:  The InterContinental Hotel (225 Front Street West), Toronto,
               Ontario

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of September 30, 2009, the Sun Life Financial group of companies had total assets under management of $412 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.