Media Advisory - Don Stewart, Chief Executive Officer, Sun Life Financial, to ring the opening bell at the TSX as part of Junior Economic Club activities

TORONTO, Oct. 5, 2011 /CNW/ - On Tuesday, October 11, Don Stewart, Chief Executive Officer, Sun Life Financial, will be joined by Rhiannon Traill, Chief Executive Officer and President, Economic Club of Canada, to ring the opening bell at the Toronto Stock Exchange with students participating in the Junior Economic Club (JEC).

As a part of our commitment to financial literacy, Sun Life helped to establish the JEC to provide young Canadians with the financial knowledge, skills and confidence to make better decisions as they move through key life stages. These financial decisions will help them to meet their personal goals, enhance their quality of life and make our nation more competitive in the future.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2011, the Sun Life Financial group of companies had total assets under management of $474 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to Editors: All figures in Canadian dollars.