Media Advisory - Sun Life Financial hosts first quarter 2008 earnings conference call

    TORONTO, April 29 /CNW/ - Sun Life Financial Inc. will release its first
quarter 2008 financial results at approximately 7 a.m. ET on
Tuesday, May 6, 2008, and will hold its earnings conference call and audio
webcast at 10 a.m. the same day.Date:           May 6, 2008

    Time:           10 a.m. ET

    Hosted by:      Donald A. Stewart, Chief Executive Officer,
                    Rick McKenney, Executive Vice-President & Chief Financial
                    Officer, and
                    Paul Petrelli, Vice-President, Investor Relations

    Please call 10 minutes prior to the scheduled start time as follows:
    Local (Toronto): 416-644-3414
    Toll Free (North America): 1-800-814-3911To listen to the call via live audio webcast and to view the presentation
slides, as well as related information, please visit www.sunlife.com and click
on the link to Q1 results from the "Highlights" section of the home page
10 minutes prior to the start of the presentation. The webcast and
presentation will be archived on our website following the event and can be
found at www.sunlife.com/QuarterlyReports.
    A replay of the conference call will be available from
Tuesday, May 6, 2008 at 2 p.m. ET until midnight on May 31, 2008 by calling
416-640-1917 or 1-877-289-8525 (toll free within North America) and entering
the passcode 21245708 followed by the # sign.