Media Advisory - Sun Life Financial's 2008 Annual Report and 2009 Management Information Circular now available

Mar 30, 2009


    TORONTO, March 30 /CNW/ - Sun Life Financial Inc. (TSX, NYSE: SLF) today
announced that its 2008 Annual Report and its Notice of Annual Meeting and
Management Information Circular for the May 21, 2009 Annual Meeting are now
available.
    These documents can be accessed electronically at
www.sunlife.com/annualreport2008 and www.sunlife.com/annualmeetingmaterials.
    Shareholders may obtain printed copies of these documents free of charge
by contacting the company through its website. These documents are being filed
with Canadian securities regulators and the United States Securities and
Exchange Commission. Distribution to shareholders began today. The Annual
Report includes the 2008 management's discussion and analysis, consolidated
financial statements, sources of earnings by business group, and other company
information.

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
December 31, 2008, the Sun Life Financial group of companies had total assets
under management of CDN$381 billion. For more information please visit
www.sunlife.com.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.




For further information:

For further information: Media Relations Contact: Kathleen Killen,
Manager, Corporate Communications, Tel: (416) 979-6097,
kathleen.killen@sunlife.com; Investor Relations Contact: Paul Petrelli,
Vice-President, Investor Relations, Tel: (416) 204-8163,
investor.relations@sunlife.com