Media Advisory - Sun Life Financial CEO Don Stewart to speak at UBS Global Financial Services Conference

May 8, 2009


    TORONTO, May 8 /CNW/ - Don Stewart, CEO, Sun Life Financial, will provide
an overview of Sun Life Financial's balanced portfolio of diversified,
customer-focused businesses, which have positioned Sun Life Financial for
success.Date: May 13, 2009

    Time: 8:10 a.m. (ET)

    Hosted by: UBS

    Location: The Waldorf Astoria, New York CityTo listen to the speech via live audio webcast and to view the
presentation slides go to our website, sunlife.com and click on the Investors
page -- Presentations for investors, 10 minutes prior to the start of the
presentation. An archive of the webcast and presentation slides will be
available on our website following the event.

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
March 31, 2009, the Sun Life Financial group of companies had total assets
under management of $375 billion. For more information please visit
www.sunlife.com.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.
    Note to Editors: All figures in Canadian dollars.




For further information:

For further information: Media Relations Contact: Kathleen Killen,
Manager, Corporate Communications, Tel: (416) 979-6097,
kathleen.killen@sunlife.com; Investor Relations Contact: Paul Petrelli,
Vice-President, Investor Relations, Tel: (416) 204-8163,
investor.relations@sunlife.com