Sun Life Financial Celebrates Durham Financial Centre Grand Opening

May 29, 2009

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    PICKERING, ON, May 29 /CNW/ - Sun Life Financial today celebrated the
grand opening of its Durham Financial Centre in Pickering, located at 1755
Pickering Parkway, just north of highway 401 at Brock Road.
    Sun Life Financial Canada President, Dean Connor, federal Minister of
Finance, the Honourable Jim Flaherty, and Mayor of Pickering, His Worship Dave
Ryan were on hand to celebrate the centre's grand opening with a ribbon
cutting ceremony and tour of the centre.
    "We are excited to be opening this new location in Durham region, an area
Sun Life Financial has had a presence in since 1874," said Dean Connor,
President, Sun Life Financial Canada. "Financial Centres are crucially
important to our business and integral to our future growth. I am so pleased
that our advisors in the Durham area have a new Financial Centre to call
home."
    "We are pleased to continue to serve the diverse region of Durham," said
Matt Fishman, Financial Centre Manager. "With a strong team of dedicated
financial advisors and certified financial planners, we are pleased to
continue to serve the region of Durham and help residents identify goals and
recommend solutions that will help them achieve lifetime financial security."
    Situated in Pickering, the gateway city to the east of the GTA, the
Financial Centre will serve the growing financial needs of the region of
Durham. The new location offers Sun Life Financial insurance and investment
products, in addition to financial planning and advisory services from over 20
Sun Life Financial advisors, including a Long Term Care Insurance specialist.
The new centre is wheelchair accessible and to recognize the growing diversity
in the area, services are available in English, French, Spanish, Hindi,
Gujarati and Punjabi. The public can reach the centre at 905-428-9996 or visit
www.sunlife.ca - Products and Services to locate an advisor. Financial Centre
hours of operation are Monday to Friday from 8:30 a.m. to 4:30 p.m.

    SLF Financial Centres

    Sun Life Financial has over 90 Financial Centres operating in 850
communities across Canada. The Sun Life sales force is comprised of 3,500
advisors and managers, the largest exclusive life, health and wealth
distribution channel in the country.

    About Sun Life Financial

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
March 31, 2009, the Sun Life Financial group of companies had total assets
under management of CDN$375 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF./NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Media Relations Contact: Steve Kee, Assistant
Vice-President, Communications, Tel: (416) 979-6237, steve.kee@sunlife.com