Media Advisory/Photo Opportunity - ParticipACTION Sun Life - Inspire the nation tour kicks off in Toronto with Donovan Bailey
Jun 24, 2009
City will come alive with active living messages TORONTO, June 24 /CNW/ - The ParticipACTION Sun Life - Inspire the nation tour will launch in Toronto on Friday, June 26 to deliver a clear and simple message to the nation - it's time to get active and move more. The city will come alive with thought-provoking and inspiring "get active" messages on windows, parking spots, ground decals and banner wraps. And a branded jogging pack will run through the city, igniting excitement for physical activity. Before the tour moves on to continue its nine-week, cross-country tour, the public will be invited to visit the "Inspiration Booth" to get a free pedometer and record a video about how they've added more movement into their lives. Each video will be made into a ParticipACTION Sun Life commercial that can be e-mailed to family, friends and colleagues. The stories will be uploaded to ParticipACTION's online Wall of Inspiration and some stories could be selected to be featured in nationally aired ParticipACTION television commercials in the fall of 2009. Media are welcome to come down and record their own 'get active' video.WHO: Speakers: Gary Lunn, Minister of State (Sport) Kelly Murumets, President and CEO, ParticipACTION Donald A. Stewart, CEO, Sun Life Financial Donovan Bailey Special guests: Get Active Toronto Mark Jackson, Sun Life Financial employee and retired track and field athlete PHOTO OPPS: - Game of skip rope - Speakers making "get active" videos at Inspiration Booth - Public interacting with Inspiration Booth - Mark Jackson with crew of branded joggers interacting with public WHEN: Friday, June 26th 11:30 a.m. Media registration opens 12 noon Speaking remarks from presenters 12:20 p.m. Photo opportunities with speakers and special guests 12:30 p.m. One-on-one interviews with presenters Photo opportunities with public and of on-site activities WHERE: 150 King Street West (at the intersection of University and King Street West - on the north east corner) The event will be held outside. Please check in at the media registration desk.
For further information:
For further information: If you would like to attend or to arrange interviews in advance please contact: Andrea Wooland, Hill & Knowlton Canada, (416) 413-4698, andrea.wooland@hillandknowlton.ca; Krista Wilson, Manager, Corporate Communications, Sun Life Financial Canada, (519) 888-3900 ext. 4896, Krista.Wilson@sunlife.com