Media Advisory - Colm Freyne, Chief Financial Officer, Sun Life Financial, tospeak at UBS 13th Annual Global Financial Services Conference

TORONTO, May 5 /CNW/ - Colm Freyne, Chief Financial Officer, Sun Life Financial Inc. will provide an overview of Sun Life's global operations during the UBS 13^th Annual Global Financial Services Conference. He will be speaking at the Waldorf Astoria in New York City.

To listen to the speech via live audio webcast and to view the presentation slides, please visit www.sunlife.com/UBSConference2011. The webcast and presentation slides will be archived on Sun Life's website following the event.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2011, the Sun Life Financial group of companies had total assets under management of $469 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to Editors: All figures in Canadian dollars.