Media Advisory - Colm Freyne, Chief Financial Officer, Sun Life Financial, to speak at CIBC 10th Annual Eastern Institutional Investor Conference

TORONTO, Sept. 15, 2011 /CNW/ - Colm Freyne, Chief Financial Officer, Sun Life Financial, will provide an update on Sun Life's operations during CIBC's 10^th Annual Eastern Institutional Investor Conference. He will be speaking at Le Westin in Montreal.

To listen to the speech via live audio webcast, please visit http://www.sunlife.com/InvestorconferenceCIBC2011. The webcast will be archived on Sun Life's website following the event.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2011, the Sun Life Financial group of companies had total assets under management of $474 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to Editors: All figures in Canadian dollars.