Sun Life Financial to offer VRSP: Making savings easier for Quebecers

MONTREAL, July 16, 2014 /CNW/ - Sun Life Financial reaffirms its commitment to helping Quebecers improve their financial future with an entirely new savings product.

"The authorization to act as a VRSP administrator from the Autorité des marchés financiers (AMF) added to the registration of our plan with the Régie des rentes du Québec (RRQ) received today, makes our VRSP ready to go to market," stated Robert Dumas, senior vice-president, Group Business, Sun Life Financial, Quebec.

Businesses can count on Sun Life Financial's VRSP and Brasseur de Montréal, a Montreal brewing company with about 50 employees, is doing just that: "We are pleased to be choosing Sun Life Financial's VRSP. We know Sun Life will be with us every step of the way during plan implementation, that this will be a simple process to keep our administrative work down and, most important, that our employees will have the support they need to clearly understand their options and take full advantage of this new product," said Denise Mérineau, president of Brasseur de Montréal.

For over two years Sun Life Financial has been bringing its expertise to VRSP forums as Canada's leading provider of group retirement services. Its appearance before the parliamentary committee in September 2013 is an example. We also made sure to get a better understanding of what employers and employees eligible for this new savings tool were looking for, so we can now offer a product and service tailored to the realities of Quebec Small/Medium Enterprises (SMEs). We've also opened the Sun Life Financial's Small Business Centre with a team dedicated to responding to VRSP questions and requests from advisors and SMEs.

VRSPs will be a new savings experience for many Quebecers and to ensure it is a positive one, the Sun Life Financial team will aide many Quebecers as they make the first tangible step toward taking charge of their financial futures.

The philosophy behind our VRSP offering is based on the added value advisors bring to the table - they have the expertise Quebec businesses and their employees can count on for support with this new reality. Our SME-focused team can be reached through Sun Life Financial's Small Business Centre at 1-855-362-3086, by email at rver@sunlife.com or by visiting sunlife.ca/VRSP.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2014, the Sun Life Financial group of companies had total assets under management of $671 billion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol "SLF".

Note to editors: All figures in Canadian dollars.

SOURCE Sun Life Financial Canada