Frankie Leung joins Sun Life as Chief Agency Officer, Asia
Jan 13, 2026
HONG KONG – (January 14, 2026) – Sun Life today announced the appointment of Frankie Leung as the new Chief Agency Officer for Asia, effective March 16, 2026. As Chief Agency Officer, Frankie will be responsible for driving Sun Life’s Asia agency business and key initiatives including agency recruitment, activation, compensation, development, recognition.
Reporting to the Chief Client and Distribution Officer, Asia, Frankie will be based in Sun Life’s Asia regional office in Hong Kong.
“I’m thrilled to welcome Frankie to Sun Life,” commented David Broom, Chief Client and Distribution Officer for Asia. “His leadership will be invaluable as we accelerate the growth of our agency business and bring our advisor value proposition to life across the region. Frankie will play an instrumental role on how we enhance our advisor experience from investing in their development, strengthening their ability to support Clients’ financial wellbeing, and equipping them with the tools and training needed to deliver confident, future‑ready financial planning.”
Frankie joins Sun Life from AIA where he has held various senior agency distribution roles since 2003 and was responsible for building sustainable agency growth and implementing successful agency digital strategies for agency force across the region.
Frankie said: “Our advisors are at the heart of every client relationship, delivering trusted advice and solutions. I’m excited to join Sun Life and partner with our agency leaders and advisors to elevate our value proposition, strengthen our culture of excellence, and help our clients achieve lifetime financial security and live healthier lives.”
This appointment underscores Sun Life’s commitment to strengthening its distribution capabilities and investing in long-term growth across Asia, one of its most important strategic markets.
About Sun Life
Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the U.S., the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2025, Sun Life had total assets under management of $1.62 trillion. For more information, please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.
Note: All currency figures are in Canadian dollars, unless otherwise stated.
Media Relations Contact
Iris Ng
Account Director, Sandpiper
T: +85298383501
Iris.ng@sandpipercomms.com
Adam Welch
Director, Communications, Sun Life Asia
T: +85290711821
adam.welch@sunlife.com